As part of my question-of-the-week series, a reader sent me a story and asked if I could identify why putting the Puerto Rican flag on a beer can – as part of a celebration of New York City’s Puerto Rican Day – was politically incorrect.
I may not be the best judge of such matters, largely because I’m often oblivious to popular culture. It was only about five years ago, for instance, that I learned “oriental” was now inappropriate. And even though I’m not sure why that term is supposed to be bad, I switched to “Asian.”
But even with my self-confessed naiveté on such matters, I have no idea how to react to the following story.
As you can see from this Foxnews.com excerpt, a beer company is being attacked, but I don’t understand what it’s done wrong.
Public officials and Puerto Rican groups had expressed outrage after the company used an image of the island’s flag on a specially-made Coors Light beer can made on occasion of New York City’s Puerto Rican Day Parade. MillerCoors is the main sponsor of the parade, which is on Sunday. …MillerCoors sent a letter to “Boricuas for a Positive Image,” a group that planned protests against the company over the beer can, and said it was pulling the product from distribution. “We apologize if the graphics on our promotional packaging inadvertently offended you or any other members of the Puerto Rican community,” wrote Nehl Horton, chief public affairs and communications director for MillerCoors, to one of the group’s organizers. “MillerCoors has a strong history of supporting the U.S. Latino community…” …The National Institute for Latino Policy said the beer company wasn’t the only one at fault. The group also said blame must be placed on the parade’s board of directors. New York City Councilwoman Melissa Mark-Viverito told the New York Daily News that the company’s decision to pull the product was a “victory.” But the Puerto Rican politician said she wasn’t entirely satisfied. “I feel strongly at this time that the Board of Directors should resign and make room for new leadership for future parades,” Viverito said in a statement.
So why is this a victory for the Latino community? Is the Puerto Rican flag somehow offensive? And, if so, shouldn’t Puerto Rican politicians change it?
Or is it only offensive if an “Anglo” company uses it on merchandise? But the beer company was sponsoring (i.e., financing) the event, so their intentions obviously were completely benign. Surely that’s not a cause for protests?!?
Or is it that the Puerto Rican community doesn’t want to be identified with beer? That seems implausible. I can see why Mormons, Muslims, or Southern Baptists wouldn’t want their imagery on a beer can, but Latinos? Or Catholics? I’ve already admitted my lack of knowledge about popular culture, but I assume even I would know if Puerto Ricans were anti-beer.
I realize that a Google search could probably help me determine why some people are upset about the flag, but the fact that such a step would be necessary suggests that political correctness may have gone too far. As a general rule, I think it’s good manners and common courtesy to respect the preferences of other groups, but if you can’t figure out why they’re upset without doing a bunch of research, it seems that we’ve reached the point where people should chill out.
P.S. For examples of the wrong kind of political correctness, click here.