There’s no danger of right-leaning people voting Labour, so Cameron knows he can lean left to capitalise on disenchanted Labour voters whilst keeping his rightist core.

Of course the reality is that whether Labour are incompetent or not, their policies are (and have been) just as disastrous as those of the Conservatives, and neither party is socially liberal. The British electorate have no decent choice that stands a chance of winning, and even when you look at the minor parties it’s slim pickings.